Could free Wi-Fi save the Irish pub from its steep decline?
The Irish pub – that staple of community life and a major tourist draw – is in steep decline but could save itself by the simple expedient of rolling out free Wi-Fi. More than half of 18 to 24-year-olds would go to the pub more often if there was free Wi-Fi, a Molson Coors survey reveals.
No doubt the fine weather this weekend will boost business, but Wi-Fi for free I suspect would entice footfall in general.
I live 48 kilometres or more from Dublin in a little village with two pubs. When I am allowed off the leash and head off for a pint of the black stuff I observe a daft ritual where the few remaining ‘regulars’ would crook their mobile phones against the window pane or hand it to the bar man to put up on a shelf just so they could get just enough cellular signal to retrieve a simple text message.
Daft in this day and age.




